The Fiat 500L is close to its launch and the Italian Car manufacturer has created a promo video which strikes directly its target market. We believe today It’s not that easy to jump out from the automotive masses, especially when you have to promote a new car. However, seems like Fiat with this new promo video for the new Fiat 500L, is able to attack its marketplace.
After latest success of South Korean rapper PSY and his Gangnam Style music video, there’s a new tune in the street that might just catch your attention and not just this. It’s a three-minute long music video titled “The Motherhood feat. Fiat 500L” and shows a cool mother and her three small children with the 500L showcasing from the background.
The online video is an hilarious and humorous interpretation each day family life. The result is a trendy young mum around her home while she raps about the reality of her motherhood following the birth of children. Mums shared tales of the reality of life as mothers when discussing their everyday life. This demonstrated the wish to maintain their own style and modernism while treating family difficulties.
The film has been posted now on the Fiat UK YouTube channel and was inspired by some of the feedback earned in research teams performed by Fiat earlier this year|a few months ago. Fiat has worked hard, this is clear now, not only to put together and place a pertinent promo video, but also to focus it in a manner that makes it |obvious the 500L is for families.
The Fiat 500L is going to be offered at launch with a choice of four low emissions engines (Euro 6 petrol and Euro 5+ diesel), with Start&Stop as standard on TwinAir and MultiJet engines. Top-level range includes the awarded TwinAir 0.9-litre petrol with 105hp, the 1.4-litre 16-valve petrol with 95hp, a 1.3-litre 16-valve MultiJet diesel with 85hp combined to manual or MTA transmission, and the 1.6-litre 16 valve MultiJet diesel which delivers 105hp.
Look at the music clip in the video and tells us what you think about it as well as if you believe that Fiat should promote it in UK. Fiat’s hottest addition to the Fiat 500 family, is due to get in the UK market in spring.